Date: January 11, 2023 Time: 22:45:39
Estée Lauder Com. presented a mobile application that helps visually impaired people to put on makeup. It’s called the Voice-Enabled Makeup Assistant (VMA), and according to the company, it enables “self-expression and empowerment through a relationship with cosmetics.” WWD writes about it.
The app uses smart mirror technology based on the capabilities of augmented reality and artificial intelligence and developed using machine learning. A voice assistant assists the wearer in applying makeup, commenting on whether the shade is applied evenly or the lipstick goes beyond the lip contour.
“We are committed to creating innovative technology solutions that make beauty accessible to everyone. We are thrilled to share our DIY makeup expertise with millions of visually impaired people,” said Michael Smith, CIO, Estée Lauder Com.
The technology will only be available in the UK for the first time. You can download the app from the App Store and esteelauder.co.uk. After the number of countries will expand.
Previously, L’Oréal, following the idea that the essence of beauty lies in its inclusiveness and accessibility, introduced an ultra-precise computerized makeup applicator. It is designed for people with limited arm and hand mobility. The innovation was called HAPTA.