Date: January 2, 2023 Time: 17:08:00
The singer Rosé, a member of the South Korean group Blackpink, has become the face of the Tiffany Lock collection. The singer is also a brand ambassador since April 2021. WWD writes about it.
The Lock collection has expanded: now it includes not only bracelets, but also earrings, rings and necklaces. Rosé tried on bracelets for the photo shoot.
The Lock models launched last August and are the first truly gender-neutral pieces from the brand. The design of the jewelery references the castle: this image is important to the brand, as Tiffany was engaged in its production until the 1950s. In the middle of the century, castles began to acquire aesthetic significance.
Blackpink’s contract with their record label YG expires in mid-2023. It’s unclear if it will be renewed and if Tiffany’s contract with Rosé depends on her status with YG.
Previously, Tiffany & Co. introduced the Time For Speed collection, which included watches shaped like race cars. It is released in a limited edition. The novelty is inspired by the cars of the 50s. It is made of aluminum and finished in automotive paint of the Tiffany Blue brand.
